Hyva
Hyvä is no longer just a theme, it’s a complete frontend ecosystem for Magento Open Source and Adobe Commerce, a suite of technologies that solve key frontend, checkout, and content management challenges for merchants.
6,000+
web stores on Hyva
5,500+
Hyva developers community
💡 What is Hyvä?
Hyvä is a complete frontend ecosystem for Magento Open Source and Adobe Commerce, designed to modernize the way eCommerce storefronts are built and experienced. While it started as a high-performance theme, Hyvä has grown into a suite of technologies that solve key frontend, checkout, and content management challenges for merchants.
At its core, Hyvä is about delivering speed, simplicity, and flexibility. It replaces Magento’s legacy frontend with a clean, modern stack, and adds modular tools to improve every part of the customer, merchant and developer experiences.
The Hyvä ecosystem includes:
- Hyvä Theme – A performance-first storefront foundation, built with Tailwind CSS and Alpine.js
- Hyvä Checkout – A fast, Magento-native checkout solution built with Magewire, offering a streamlined user experience, faster load times, and easier customization.
- Hyvä UI – A library of prebuilt components to speed up development and ensure design consistency
- Hyvä Commerce – Enhanced tools for Magento Open Source users, including a modern admin and CMS features
- Hyvä Enterprise – Compatibility with advanced Adobe Commerce modules (e.g., B2B, Live Search, AI tools)
- Hyvä Edge – A headless-ready integration with Adobe Experience Manager and Edge Delivery Services
Hyvä empowers merchants to build future-ready storefronts that are fast, flexible, and easier to maintain all without sacrificing functionality or creative freedom.
🧩 The Hyvä Ecosystem: A Story of Reinventing Magento’s Frontend
When Magento 2 was launched, it offered an incredibly flexible backend but its frontend aged quickly. Over the years, merchants began to feel the weight of slow page loads, complex code, and rising development costs. That’s where Hyvä comes in.
Hyvä started with a single, powerful idea: make Magento fast and enjoyable again for shoppers, developers, and store owners alike. What began as a simple theme became something much bigger. Today, Hyvä is a complete ecosystem of tools designed to transform how your Magento store looks, feels, and performs.
Let’s walk through the Hyvä ecosystem and see how each piece fits into a modern commerce experience.
🧱 Hyvä Theme: The Foundation for Performance
At the heart of the ecosystem is Hyvä Theme, the starting point for any Hyvä-based storefront.
🚧 Magento Frontend Problem Solved
Magento is known for its robust backend. But its default frontend (Luma) is slow, heavy, and expensive to maintain. Enter Hyvä Theme a complete rethinking of the Magento frontend, built for speed, simplicity, and modern development.
Hyvä replaces the outdated Luma stack with a lightweight architecture powered by Tailwind CSS and Alpine.js, eliminating the legacy baggage of Knockout.js, RequireJS, and bloated JavaScript.
A standard Magento theme loads 200+ JS/CSS resources (1.5 megabytes), while Hyva loads just two (0.2 megabytes).
The result? By leveraging a lighter framework and eliminating heavy and complex elements, Hyvä has achieved optimal page speed without sacrificing functionality - proving that innovative thinking and determination can overcome even intricate challenges. And 6,000+ live web stores on Hyva, >50% of which pass CWV are the best evidence.
58% Hyva stores pass CVW
⚡ Performance That Drives Business Results
Hyvä doesn’t just “feel” faster — it delivers real-world performance that boosts visibility and conversions: 58% of Hyvä stores pass Google’s Core Web Vitals, compared to an industry average well below 20%.
As a result lower bounce rates, higher engagement, better SEO rankings, increased conversions without switching to another platform.
🧠 Built for Simplicity & Developer Efficiency
Hyvä also simplifies the development process. Unlike Magento’s traditional stack (Knockout.js, RequireJS) with its complex components, Hyvä embraces the simplicity of Tailwind CSS for swift design and the lightweight functionality of Alpine.js. Plus, it utilizes familiar Magento-native PHP templates that your developers will appreciate.
The results? Quicker implementations, fewer bugs, reduced maintenance costs, and a smooth onboarding experience for new developers. What’s more, Hyvä UI boasts a fantastic collection of pre-built frontend components such as product cards, buttons, and forms that seamlessly integrate into your theme.
💸 Transparent Licensing & High ROI
Hyvä Theme is sold under a simple, transparent licensing model: a one-time fee of €1,000 per Magento instance. There are no recurring charges or hidden costs. This price includes lifetime access to the theme, regular updates, thorough documentation, and the Hyvä UI component library. You’ll also gain access to official GitHub compatibility modules and the Hyvä Slack workspace, where licensed users and partners share knowledge and support.
Rebuilding your frontend with a new Hyva Theme is an investment but it pays off quickly. Compared to the time and cost of maintaining or optimizing Magento’s default Luma theme, Hyvä significantly reduces development hours, improves page performance, and helps increase revenue through faster load times and better user experience. It's not just a technical upgrade, it’s a smart business decision that improves ROI across the board.
🧪 Hyvä Theme and Hyvä UI Component Demo Stores
The best way to understand the power of Hyvä is to see it in action. See the default Hyvä Theme in action, with real-world performance and layout examples.
👉 Hyvä Official Demo Store 👉 Hyvä UI Component Library Demo by Eltrino
🛠️ Our Hyvä Theme Development Services
As a Hyvä Silver Partner and early adopter of the framework, Eltrino provides expert, full-cycle Hyvä Theme development tailored to your Magento business, whether you're just exploring the ecosystem or ready to launch a fully customized storefront.
🧭 Hyvä Theme Consulting
Hyvä is not a one-size-fits-all solution. While it’s clearly superior to Magento’s default Luma theme, deciding between Hyvä and headless architecture (like PWA Studio or Vue Storefront) depends on your business model, tech stack, and future growth plans.
We help you make the right decision by analyzing your current architecture, performance pain points, and long-term goals backed by our experience in building both monolithic and headless Magento frontends.
⚙️ Hyvä Theme Installation & Configuration
Not every store needs a full redesign. If you're looking to get started quickly, we can:
- Install the official Hyvä Theme on your Magento 2 store
- Configure it with components from the Hyvä UI library
- Set up your layouts using Magento Page Builder
Want to try it out? 👉 Explore our Hyvä UI Demo Store →
You can also install Hyvä easily via our FREE One-Click Magento 2 Open Source App for DigitalOcean (just purchase a Hyvä license separately).
🎨 Custom Hyvä Theme Development
We create fully custom Hyvä themes that reflect your brand and support unique functionality, including:
- Tailored UI/UX design
- Advanced product views
- Custom components
- Personalized checkout flows All built for scalability, performance, and future expansion.
🔁 Migration to Hyvä
Migrating from Luma or a slow custom frontend? We’ll guide you through a smooth, low-risk transition.
We can:
- Build a fresh design from scratch
- Reuse and adapt your existing design to Hyvä
- Ensure full compatibility with your custom features and third-party extensions
- Optimize the new frontend for Core Web Vitals
- You’ll get better speed, improved UX, and lower maintenance — without disrupting your day-to-day business.
🧪 Hyvä Webshop Audit
Already using Hyvä but not seeing the performance you expected? We’ll audit your store to find the weak spots, ayout shifts, inefficient custom code, extension conflicts, and rendering delays. Then we’ll deliver a report with actionable insights and help you implement the right fixes.
🔧 Continuous Support & Maintenance
Hyvä evolves quickly. We provide ongoing support to keep your storefront:
- Fast and stable
- Secure and compliant
- Updated with the latest Hyvä and Magento improvements
- Ready for new features and seasonal campaigns From bug fixes to full upgrades, we’ve got your back.
🤝 Why Choose Eltrino?
- 🥈 Hyvä Silver Partner - our work meets Hyvä’s official performance and quality standards
- 🧠 From Day One - we’ve worked with Hyvä since its first public release
- 🧩 We contribute to the ecosystem - our code is Hyvä-compliant and battle-tested
- 💳 We developed the Stripe Payment integration for Hyvä React Checkout - and we’re ready to tailor checkout flows to your needs 👉 Learn more about our Hyvä Theme Development Services →
💳 Hyvä Checkout
🧭 Rethinking Magento Checkout
Checkout is where you win or lose the sale and Magento’s default checkout can often slow that process down. Slow load times, overly complex forms, and hard-to-maintain code can cost merchants both conversions and revenue.
Hyvä Checkout was built to change that. It delivers a smoother, faster, and easier-to-maintain checkout flow that puts both merchants and customers first. Unlike typical single-page applications, it’s built directly on top of Magento using Magewire, a reactive PHP technology.
⚙️ What Is Hyvä Checkout?
Hyvä Checkout is a commercial checkout solution built for Magento 2 and fully aligned with the Hyvä development philosophy: lightweight, fast, and developer-friendly.
- Built with Magewire (a port of the popular Laravel Livewire library to Magento)
- Fully Magento-native, so your backend team can work with it directly
- Comes with official support, ongoing improvements, and growing third-party extension compatibility
- Built to pass Core Web Vitals and work seamlessly on all devices It’s an upgrade to the most critical stage of your customer’s journey.
What payment and shipping methods are available for Hyva Checkout?
Hyvä Checkout supports the most common payment methods such as PayPal, Braintree, Stripe, Mollie and Adyen. Check the full list of available payment methods in the Hyva Checkout documentation.
Most shipping methods that do not implement extra frontend features are supported out of the box and nothing more is needed. Currently available integrations: Amasty Shipping Restrictions, Amasty Shipping Rules, Amasty Shipping Table Rates, InPost Paczkomaty, Post.nl, Postcode.nl, ShipperHQ, Webshipper (Wexo), Calcurates (CSP compatible). Check the full list of available shipping integrations.
Hyva Checkout Pricing
Hyvä Checkout follows a transparent, one-time licensing model with optional ongoing support and updates.
€1,000 one-time license per Magento 2 installation Includes unlimited domains/store views and 1 year of updates and support.
After the first year, you can choose one of two options to maintain updates and support:
- €250/year – Annual support and update subscription
- €1,000 one-time – Covers 5 years of support and updates Requires an active Hyvä Themes license. A 30-day money-back guarantee is available. PPP discounts apply to the initial license but not to update fees.
🧩 Hyvä UI
When we first started building Magento stores with Hyvä, we were amazed by the performance gains and development simplicity. But like many teams, we still faced a familiar challenge, creating polished UI components from scratch for every project. Navigation menus, buttons, forms, product cards... each one needed care, testing, and consistency. And that takes time.
That’s when Hyvä UI changed the game.
Instead of reinventing buttons, forms, product cards, and navigation with every project, Hyvä UI gave us a well-structured library of ready-made components aligned with Hyvä's performance-first mindset.
It’s not just a set of styles. It’s a complete design system and component library, crafted with accessibility, responsiveness, and real-world ecommerce needs in mind.
We use it daily. It accelerates our builds, improves UI consistency, and makes the developer-designer handoff effortless.
🔎 See it in action: Hyva UI Component Demo store
🎨 Figma Design File: View Hyvä UI Figma
📦 Component Overview: Explore available components
Whether you're a merchant looking for a clean, fast storefront or a developer aiming to deliver results faster—Hyvä UI is the tool that keeps your Magento frontend lean, beautiful, and future-proof.
🏬 Hyvä Commerce
Hyvä Commerce - The Magento You Always Wanted
Magento has long been the platform of choice for merchants who need flexibility, extensibility, and full control over their eCommerce operations. But over time, many small and mid-sized businesses tired of its complexity, rising maintenance costs, and outdated admin workflows. While Adobe shifts focus to Enterprise, Shopify has grown rapidly, offering a smooth admin experience, built-in content tools, and fast storefronts all in affordable monthly plans. Many Magento merchants have already migrated to Shopify seeking simplicity and speed. But that comes with trade-offs: limited flexibility, custom logic constraints, and less ownership.
Hyvä Commerce offers the best of both worlds. It keeps Magento’s open architecture but removes the clutter. It delivers:
- Faster time-to-market
- Intuitive admin tools
- Streamlined content workflows
- Lower total cost of ownership
- Supports Magento Open Source and Adobe Commerce (with Hyvä Enterprise)
- Shopify-level usability with Magento-level freedom
Today, content is at the core of modern commerce. Merchants need to publish quickly, test campaigns, and adapt storefront messaging without waiting on developers. While Adobe solves this for Enterprise customers with AEM and other tools, Magento has made this difficult until now. Hyvä Commerce gives marketing teams the tools they’ve been missing, with real-time editing, visual previews, and a modern admin interface that makes content updates fast, visual, and easy.
What Problems Does Hyvä Commerce Solve?
| ❌ The Magento Pain | ✅ How Hyvä Commerce Solves It |
|---|---|
| Magento frontend is slow and bloated | Hyvä Theme + Checkout drastically improve speed, helping to pass Core Web Vitals |
| Admin panel is outdated and hard to use | New Hyvä Dashboard shows key metrics at a glance; live preview CMS makes editing intuitive |
| Content is hard to manage | You just click on any element on the page, and it opens in editor |
| Image handling is inefficient | Built-in image editor and auto-optimization for faster storefronts |
| Development is expensive and messy | Fewer dependencies, cleaner code, and lower technical debt save time and cost |
| Shopify feels tempting | Hyvä Commerce brings the ease of Shopify while keeping Magento's power and flexibility |
Key Benefits for Merchants
Hyvä Commerce isn’t just a developer toolset, it puts merchant experience at the center. It solves real problems that store owners and their teams face every day, from content bottlenecks to poor performance and rising maintenance costs.
⚡ 1. Improved SEO, UX, and Conversion Hyvä Theme and Checkout continue to set the standard for storefront performance. With fast-loading pages and top Core Web Vitals scores, your site is easier to find, easier to use, and more likely to convert.
👩💻 2. Empowered Marketing Teams Content shouldn’t be a bottleneck. With Hyvä CMS and Liveview, your team can visually edit pages, update campaigns, and preview changes in real time without developer support or broken layouts. Finally, marketers can control the store.
Hyva CMS Demo
📊 3. A Clean, Usable Admin Panel The new Hyvä Dashboard puts key business metrics front and center, helping teams move faster and make smarter decisions with less training. It feels modern, intuitive, and built for daily use.
💰 4. Lower Total Cost of Ownership By replacing common third-party extensions with well-integrated Hyvä modules, you reduce complexity, save on development, and cut down future maintenance costs. Less technical debt, fewer conflicts, and a leaner codebase.
🔧 5. Magento Flexibility, Without the Pain Hyvä Commerce keeps Magento’s full flexibility and extensibility. Over 1,000 extensions are already compatible, and ERP/integration support stays intact. Build what your business needs without vendor lock-in or compromise.
Hyvä Commerce Pricing
Hyvä Commerce has a transparent all-in-one subscription €3,000/year. It includes Hyvä Theme, Hyva Checkout, CMS with Liveview, Dashboard, Image Editor, Media Optimizer, updates, support, and full code access. (Hyva Commerce Roadmap)
🎁 Early Access Price - €2,500/year for first-year subscribers.
🔁 Trade-In Cashback Already using Hyvä Theme or Checkout? Trade-in your Hyvä Theme and Hyvä Checkout licenses if you buy a new Hyvä Commerce license for the same domain. 👉 Check cashback conditions
🏢 Hyvä Enterprise
What is Hyvä Enterprise?
Hyvä Enterprise is the version of Hyvä Theme tailored specifically for Adobe Commerce. It enables merchants to use Hyvä’s high-performance frontend while keeping full compatibility with Adobe Commerce’s advanced features.
Adobe Commerce offers a powerful set of tools: AI-powered search, merchandising, content staging, customer retention features, and a robust B2B suite which are not compatible with Hyva Theme by default.
Hyvä Enterprise bridges that gap, delivering:
- Full support for the Adobe B2B suite. Company accounts, shared catalogs, requisition lists, negotiable quotes, approval workflows.
- Compatibility with Adobe Sensei features. Live Search and Product Recommendations for smarter personalization and higher AOV
- Loyalty and Gifting Features. Store Credit, Gift Cards, and reward mechanics to increase CLTV and retention
- Content Staging and Preview. Plan and test campaigns visually before launch—critical for marketing teams
- Returns Management (RMA). Fully supported with clean, responsive UI
- Advanced Permissions & Admin Tools. Fine-grained control over user roles and backend access
- Google Tag Manager & Wishlist Management. Integrated support for performance tracking and shopper convenience
💶 Pricing
Hyvä Enterprise is available via annual subscription: €2,500 / year Includes full code access, support, and updates for one Adobe Commerce installation (unlimited domains/store views). Or €10,000 one-time - covers 5 years of support and updates.
📌 Requires an active Hyvä Theme license (€1,000 one-time) and Adobe Commerce (or Commerce Cloud) license.
🥇 Hyvä Certification
The new Hyvä Certification Program helps merchants easily identify qualified developers who meet Hyvä’s official standards. Certified professionals have passed technical tests and proven real-world experience with the Hyvä ecosystem.
Why does it matter:
- Quickly spot trusted Hyvä experts
- Lower project risks with verified experience
- Ensure quality, performance, and compatibility
Hyva certification program was launched to give merchants peace of mind when choosing the right Hyvä partner.
As one of the early adopters and contributors, Eltrino is officially recognized as a Hyvä Silver Partner meeting all partnership requirements and we were waiting for Hyva Certification to qualify our Hyva developers as well.
Content
Hyva Theme Case Studies
Engels
Engels Group - a 70-year-old Dutch family business with a €40M annual turnover, specializes in sustainable logistic solutions. As they prepared to expand into the UK market, they needed a modern, high-performing eCommerce platform to support their B2B and B2C growth. We developed a cohesive design system, a brand-new frontend with a Hyva theme, and enhanced functionality.
Grasscity
Grasscity, one of the largest online headshops globally, serves a vast community of customers with thousands of products and millions of monthly visitors. Migration to Hyvä significantly improved performance and result in visually captivating user experience.