Hyva Theme Development
Evolutionizing Magento: The Game-Changer Hyva Theme for Improved Performance and User Experience
After years of desperate struggle to improve Magento frontend performance, a new solution has appeared: the Hyva theme. It's a relief for merchants with Magento stores and Magento web development agencies. Lightweight, blazing fast Hyva theme improves web performance and user experience, decreases code complexity and development costs
What is Hyva Theme?
Hyva Theme is a brand-new frontend theme for Magento 2, that was built from scratch with two main goals:
- Boost Magento stores' performance
- Simplify development process
However, the 5,000+ merchants already running Magento stores with the Hyva frontend also saw an increase in traffic, conversion, and revenue while cutting development and maintenance costs and decreasing time to market.
Hyva Theme key features
- High Web Performance out-of-the-box. Hyva-based web stores pass Core Web Vitals (CWV), which increases organic traffic and, as a result, grows in sales
- Easy development. Clean code allows quicker implementation and customization of stores to meet merchants’ needs
- Enhanced UX. Intuitive design elements incorporated into the Hyvä theme
- Easy customization due to a whole library of ready UI components
- Built-in Accessibility features. Most markets enforce WCAG regulations and complying enhances conversion rates while ensuring access for 18% of the population
What is the magic?
- Remove unnecessary. A standard Magento theme loads 200+ JS/CSS resources (1.5 megabytes), while Hyva loads just two (0.2 megabytes).
- Reduce complexity. Hyva’s creator, Willem Wigman, replaced obsolete RequireJS and Knockout with modern Alpine.js and Tailwind CSS.
By leveraging a lighter framework and eliminating heavy and complex elements, Hyvä has achieved optimal page speed without sacrificing functionality - proving that innovative thinking and determination can overcome even intricate challenges. And 6000+ live web stores on Hyva, 58% of which pass CWV are the best evidence.
But Hyva is not just a Hyva Themes, it's also Hyva Checkout, Hyva Enterprise, Hyva UI and coming soon Hyvä Commerce that will be a new product suit to maximize the power and scalability of the Magento (Adobe Commerce) platform, including new features such as a modern admin panel, enhanced CMS capabilities and much more.
Hyva ecosystem
Now Hyva is a dynamic and engaged ecosystem, a community of 5500+ developers and 850+ agencies who contribute to making Hyva better.
Hyvä Themes: A transformative blazing fast out-of-box frontend solution for Magento.
Hyvä Checkout: An advanced checkout solution designed for Magento stores that provides a faster, more intuitive, and frictionless checkout experience. It significantly boosts the checkout process, offering a solution that is 13 times faster on mobile devices compared to the standard Magento checkout, which leads to improved conversion rates and higher sales.
Hyvä Enterprise: Extending the performance and flexibility of Hyvä Themes to the enterprise level, Hyvä Enterprise integrates seamlessly with Adobe Commerce's B2B features and Adobe Sensei services. The solution for enterprises that need advanced search, personalization, content staging, loyalty programs, product recommendations and robust B2B capabilities.
Hyvä UI: A sleek, user-friendly elements that accelerate the web development process. Hyva UI Components can help reduce development time by 50-60%. You can integrate fully functional components like menus and footers in minutes. Hyva Themes include UI Components at no extra cost. Figma file is provided for designers to use as a base for new store designs. Hyva UI Components demo store
Hyvä Edge: An advanced integration solution that combines Adobe Experience Manager (AEM), Adobe Edge Delivery Services (EDS), Adobe Commerce, and Hyvä to deliver unparalleled speed and a seamless user experience for Magento-based stores. This integration enables merchants to manage and serve content-rich websites efficiently while maintaining robust commerce capabilities. By leveraging Hyvä's lightweight and high-performance frontend framework, Hyvä Edge ensures faster load times, improved Core Web Vitals, and a consistent user experience across all pages. Included at no extra cost with the Hyvä Enterprise license
Hyvä Commerce is a product suite designed to enhance the eCommerce experience for merchants using the Magento Open Source platform. It aims to simplify and streamline the management of online stores by providing a modern admin panel, improved CMS capabilities, admin dashboard tools, a menu builder, image handling improvements and additional features that help reduce complexity for eCommerce teams. The goal of Hyvä Commerce is to make it easier for merchants to operate and scale their businesses while leveraging the powerful capabilities of Magento.
1600+ Hyva compatible Extensions are currently available, and this number is continuously growing. Increasingly more ready-to-use features are accessible to enhance web store capabilities.
Why to choose Hyva Theme?
Blazing Fast Web Performance
Default Magento 2 frontend is slow. Even out-of-the box Luma theme (default Magento Theme) is significantly slower than Hyva. We’ve conducted Luma vs Hyva Magento performance test. Hyva is 4-5 times lighter than in Luma. As a result, Hyva pages load faster, users can interact with the content earlier, which in turn leads to increasing conversion rates.
58% of web stores using the Hyva frontend pass Core Web Vitals, compared to 37% using Magento Luma and only 16% using one of the most popular headless solutions for Magento, Vue Storefront (now Alokai). Good CWV scores directly impact search engine rankings, increasing visibility and traffic, and providing a fast web store with a competitive edge.
Check Hyva Showcases to ensure.
Efficient Development
Due to reduced complexity and fewer dependencies (than in Luma) development time can be reduced up to 30%. And comparing to the development of PWA solutions the web store with Hyva frontend can be launched even up to 50% faster.
Due to the extensive UI components library, developers can effortlessly browse, copy, and paste desired elements directly into your Hyvä Theme.
Hyvä UI Preview video | Hyva UI components demo store
Cost-Effective Solution
The cost of purchasing the Hyva Theme is €1,000, which is a one-time fee. All future updates are free, and there are no hidden costs. This price remained unchanged even as global inflation rose, and the Hyva team plans to maintain it like this.
A single Hyva Themes license is valid for one Magento 2 installation with unlimited domains and store views.
In addition, merchants can enjoy a reduced cost of ownership with the Hyva Theme as it requires less time for customizations and performance optimization.
All these make it a cost-effective solution, providing significant time and cost savings in development, ultimately leading to reduced project costs.
Easy to find Hyva developer
It's always important to consider the complexity of switching development teams or finding a new developer for your project. When this is not obvious at the beginning of the project, it can become a huge problem when you decide to change the provider. You won't face this problem with Hyva as there are 850+ Hyva development agencies and 5,500+ Hyva developers in 79 countries. There are 100+ official Hyva partner agencies and as a Hyva Silver Partner, we can assure you that obtaining this title requires meeting strict quality standards. The stores developed by your agency on the Hyva platform must be implemented with high quality and exhibit excellent web performance. By choosing a web development provider from the list of Hyva suppliers, you can be confident in the results.
Also, it's pretty easy for the developer to switch on Hyva. From our experience, it takes about a week for the developer to start developing on Hyva at his regular pace.
Active Hyva Community
Hyva has a strong and rapidly growing community around, with 5,600+ members in the official Hyvä Slack channel as of 2025. This active developer network continuously contributes to the framework, ensuring ongoing improvements, innovation, and shared knowledge.
Merchants and developers benefit from extensive documentation, community forums, and dedicated support resources, making it easier to implement, customize, and troubleshoot. With a thriving ecosystem and collaborative spirit, you’re never alone in optimizing and scaling your Hyva-powered Magento store.
Our experience with Hyva
We work with Hyva Theme from the early beginning. It looked very promising from the first announcement, so when the first version was launched, we decided to put it to the test immediately. It's unfair to try new technologies on clients' projects so always experiment on our own extensions web store first. Despite that store.eltrino.com is pretty small and has simple functionality it's a good playground to hone our skills. Our Magento extension store store.eltrino.com we've developed in a month (~200 h) with the development of Stripe Payment method for Hyvä React Checkout
Our first big project on Hyva was Grasscity web store, dozens of thousands of SKUs, multistore with complex functionality, a lot of personalizations, and integrations with other third-party tools. Back then there were not so many Hyva-compatible modules and tools.
The next great case study is international multi-store solution for Engels. Engels Group, a leader in sustainable solutions in Europe decided to extend into UK market with a completely new design and blazing fast webshop. And Hyva theme was chosen for the frontend. It was 2021 and not so many agencies had experience with Hyva. And the one that was working on their new UK store couldn't keep up. When we came the website for UK had design inconsistencies, performance issues, code style issues and lacked a cohesive design system, impacting the user experience and potential business growth. After code analysis and UI/UX audit it was decided to start from the beginning, the new design was developed and a new Hyva theme frontend. Now due to Hyva even their web store has become more environmentally friendly, as improved web performance reduces the carbon footprint. Then we migrated all other their stores in the Netherlands, Belgium, Germany, France and Portugal to Hyva theme.
Engels
​Engels Group - a 70-year-old Dutch family business with a €40M annual turnover, specializes in sustainable logistic solutions. As they prepared to expand into the UK market, they needed a modern, high-performing eCommerce platform to support their B2B and B2C growth. We developed a cohesive design system, a brand-new frontend with a Hyva theme, and enhanced functionality.
Grasscity
Grasscity, one of the largest online headshops globally, serves a vast community of customers with thousands of products and millions of monthly visitors. Migration to Hyvä significantly improved performance and result in visually captivating user experience.
Our Hyvä Theme services
Hyva Theme Consulting
If you wonder if Hyva fits your business needs, you need expert advice. If you want a completely new theme developed from scratch and consider Luma (default Magento theme) or Hyva. Then the choice is obvious. But what if you just start thinking about migration to Hyva? Or it's a choice between headless and monolith architecture. Then Hyva is not the only front-end option for Magento. It's a much more complicated choice. and it requires a deep analysis of the current eCommerce system architecture and what you plan to achieve with a new one. We have experience with building as monolith as well as headless and we can help choose the right one for you.
Hyva Theme Installation and Configuration
Not every project requires building a brand-new theme from scratch. We can install the Hyva Theme on your Magento 2 store and configure the required UI components from the Hyva UI components library.
Then, you can edit your store view with a Magento Page Builder.
Check how it can look at Hyva UI components demo store
You also can also easily install Hyva with our Magento 2 Open Source One-Click App for DigitalOcean. The app itself is free, but you need to buy a Hyva Theme license.
Custom Hyva Theme development
Magento's superpower is its full customizability. With a tailored Hyva Theme, you can implement any design and functionality that will suit your unique business needs. From unique UI components to tailored checkout flows, our customization services empower you to adapt, scale, and differentiate your eCommerce business effortlessly.
Our expert team ensures that every customization is optimized for scalability, allowing your store to grow and evolve alongside your business needs.
Migration to Hyva
If your Magento 2 store is facing slow frontend performance, poor Core Web Vitals, or high development complexity, migrating to Hyva can provide a transformative upgrade. Hyva replaces the bloated Luma theme with a modern, streamlined framework, delivering faster page loads, better user experience, and improved conversion rates.
We ensure a smooth migration process with minimal downtime, so you can start benefiting from Hyva without disrupting your daily operations. Our team can develop a new frontend according to new designs or carefully adapt your existing design, functionality, and third-party integrations to work seamlessly with Hyva, maximizing performance while preserving your store’s unique look and feel.
Hyva Webshop Audit
What if Hyva frontend has been already implemented but it doesn't perform as expected. We’re here to help identify and resolve any issues. Whether you're experiencing slow load times, layout inconsistencies, or integration challenges, a comprehensive site audit can uncover performance bottlenecks and areas for improvement.
Our experts will analyze your Hyva implementation, review your theme customizations, code styles and assess compatibility with third-party extensions to ensure your store runs smoothly. We'll provide a detailed audit with actionable insights to optimize your site's speed, functionality, and user experience.
Continuous Support and Maintenance
Keeping your web store running at its best requires ongoing care. Our continuous support and maintenance services ensure your site remains fast, secure, and up to date with the latest Magento and Hyva updates.
We provide proactive monitoring, timely bug fixes, and performance optimizations to prevent issues before they impact your business. Whether you need troubleshooting assistance, security patches, or new feature implementations, our team is always here to keep your store running smoothly and efficiently.
Why choose Eltrino to develop Hyva Theme for your web store
- We started developing on Hyva since its first release, which means that our developers have extensive experience in implementing Hyva
- We are Silver Hyva Partner which means that our Hyva projects meet the performance and quality requirements of Hyva
- We contribute back to Hyva, which means that our code meets quality and style requirements from Hyva
- We developed the Stripe Payment method for Hyvä React Checkout, which means that we can easily handle checkout customizations
Book a free Hyva consultation
