Magento development
Eltrino - one more full-service digital agency with 13 years in eCommerce
Unlock the full potential of your eCommerce business with Eltrino, a trusted Magento development partner. Our ex-core Magento developers and Adobe-certified experts specialize in custom Magento solutions for B2B and B2C eCommerce, including headless Magento implementations (Vue Storefront), seamless migrations, and performance optimization. As a Hyva silver partner, we provide high-performing Magento solutions tailored to your growth.
Custom Magento Website Development
Build a Magento Store That Reflects Your Brand and Grows With Your Business
Whether you're starting from scratch or reimagining an existing store, your Magento webshop should be as unique and dynamic as your business. At Eltrino, we don’t believe in one-size-fits-all solutions. With 16+ years of Magento expertise, we develop custom Magento websites tailored to your brand, business logic, and growth objectives.
✅ Backend Development
Behind every great online store is powerful backend infrastructure.
We build scalable, secure, and high-performance Magento stores that are ready to evolve with your business. Our backend development ensures:
- Clean, extensible code architecture
- Optimized database structure for speed and stability
- Custom admin workflows that match your operations
- Secure, modular builds for easy maintenance and future upgrades
From complex product types and layered pricing models to multi-store and multi-language setups, we make Magento work your way.
✅ Frontend Development
Your storefront is your first impression—and it needs to impress.
We craft seamless shopping experiences that convert visitors into loyal customers. You get:
- Custom Magento themes with pixel-perfect design
- Fully responsive, mobile-optimized layouts
- UX/UI best practices to guide users from homepage to checkout
- Accessibility-friendly interfaces to serve all users
- Choose the Architecture That Fits Your Vision
🚀 Monolith Magento with Hyvä
If speed and simplicity are key, Hyvä Themes are a game-changer. Built from the ground up for Magento 2, Hyvä dramatically improves frontend performance, reduces complexity, and simplifies maintenance. Ideal for businesses that want lightning-fast page loads and lower total cost of ownership.
- Up to 50% faster load times
- Reduced third-party JavaScript overhead
- Easier frontend customization for future-proofing
More about Hyva Theme development
🧩 Headless Magento with Vue Storefront (Alokai)
For businesses that need full control over their frontend, or want to deliver a progressive web app (PWA) experience, we implement headless Magento with Vue Storefront (Alokai). This approach decouples your frontend and backend, enabling:
- Custom user interfaces across web, mobile, and kiosk
- Advanced personalization and dynamic content
- Lightning-fast performance with modern frontend frameworks
- Easier A/B testing and frontend innovation without backend disruption
Whether you’re building a sleek D2C experience or a scalable B2B portal, we help you choose the right frontend strategy—monolith or headless—for your goals.
Magento Upgrade
Ensuring Platform Stability, Security, and Scalability
Magento (Adobe Commerce) evolves frequently, and staying current is not just a matter of accessing new features, it’s about maintaining security, performance, and long-term maintainability.
Magento upgrades can be challenging, especially for highly customized projects.
Our upgrade process includes:
- Pre-upgrade impact assessment: We audit your current version, extensions, and custom code to assess compatibility risks.
- Security & compliance updates: We apply patches promptly, aligning with Magento’s release cycle and compliance expectations (e.g., PCI DSS).
- Version upgrades with functional parity: We ensure that existing business-critical functionality is preserved and regression-tested post-upgrade.
- Performance baselining before and after upgrade to validate impact.
This is especially critical in environments with complex integrations, custom modules, or legacy dependencies.
Magento Migrations
Strategic Replatforming for Long-Term Growth—To or From Magento
When your current eCommerce platform starts to limit performance, flexibility, or operational efficiency, it’s often time to consider a migration. Whether you're moving to Magento for its extensibility or considering a move away from Magento due to evolving business needs, we support data-driven decisions and smooth transitions.
✅ Migrating To Magento
Magento (Adobe Commerce) is ideal for merchants who need full control over their eCommerce logic, infrastructure, and integrations. Businesses moving from Shopify, WooCommerce, BigCommerce, or custom-built systems. While many platforms today claim to support features like multi-store, integrations, or headless, Magento (Adobe Commerce) stands out in how much control it gives over core business logic, backend workflows, and frontend flexibility—particularly without relying on workarounds or enterprise-only features.
What Makes Magento (Adobe Commerce) Unique?
🔧 Deep Backend Customization (including Checkout Logic)
- Magento lets you fully customize the checkout flow, including form structure, validations, payment logic, shipping rules, and even multi-step UX.
- You can build completely custom order workflows, approval processes, or post-order logic without being constrained by platform limits or "app store dependencies" (as in Shopify/BigCommerce).
- Even Shopify Plus, while powerful, limits checkout customizations to what’s allowed within Shopify Scripts or Checkout Extensibility and only at the highest tier.
🏗 Modular, Open Architecture
Magento’s modular design allows you to override or extend any part of the system like product types, pricing logic, tax rules, discounts, admin behavior, APIs, etc. without modifying core code. This makes it ideal for businesses with non-standard catalog structures, pricing models, or operational requirements.
🏬 True Multi-Store with Shared/Separated Catalogs
Unlike platforms that simulate multi-store via multiple accounts or workarounds, Magento offers native multi-store architecture:
- Separate domains/subdomains or language-specific stores
- Shared or isolated catalogs and pricing
- Independent tax, currency, and localization settings
- Centralized admin panel for all stores
This is key for brands operating in multiple countries or with nuanced localization needs.
⚙️ Powerful B2B Features (Out of the Box in Adobe Commerce)
- Company accounts with role-based permissions
- Negotiated pricing, quote requests, custom catalogs
- Purchase order (PO) support, requisition lists, credit limits
- Tiered buyer approval workflows
These features are native to Adobe Commerce B2B and not reliant on plugins or external services.
📦 Custom Product Types & Catalog Logic
Support for complex product structures like bundled, configurable, grouped, and virtual products with full control over how they are priced, shipped, and presented.
Ability to create entirely new product types tailored to niche business models (e.g., product builders, subscription kits, donations, event ticketing, etc.)
Migration to Magento gives an edge when:
- Your business logic can’t be implemented with plugins or standard platform features and flows
- You want to own and evolve your technology stack, not just rent it
- You need complete freedom in UX, order processing, product configuration, and backend automation
🔄 Migrating From Magento
Magento isn’t the best fit for every business—especially those looking for lighter platforms, lower operational overhead, or specific SaaS-based workflows. If your current Magento solution is overly complex, underutilized, or expensive to maintain, we can assist in a well-planned transition away from Magento. We offer:
- Platform recommendations tailored to your operational and strategic needs
- Data extraction and transformation for import into the target platform
- Magento to Shopify migration services
🧭 Not sure if Magento is the right fit?
If you’re in the early evaluation stage, we can help you analyze and compare platforms—Magento, Shopify Plus, BigCommerce, Shopware, etc.—based on your current operations, business model, and future growth plans.
We consider total cost of ownership, scalability, ecosystem compatibility, and technical complexity to guide your decision-making process.
Magento Customizations
One of the strongest reasons to choose Magento (Adobe Commerce) is its unmatched full-stack customizability. Unlike most platforms, Magento gives you the full freedom to implement literally any business requirement, whether it's a unique checkout flow, complex product logic, or deep system integration. If it can be defined, it can be built. It's just a question of time costs.
We help merchants leverage this flexibility by building custom solutions that extend Magento’s core without compromising maintainability or upgrade paths.
Common Magento Customization Areas:
- Operational logic extensions: Custom tax rules, payment conditions, approval flows, multi-role customer accounts, etc.
- Advanced catalog and product workflows: Custom product builders, dynamic bundles, subscriptions, tiered pricing by logic.
- Custom frontend UX: Checkout flow restructuring, onboarding experiences, and personalization logic designed to improve conversion and engagement.
- B2B features: Role-based access, company accounts, approval chains, quoting, restricted catalogs, credit limits.
- System integrations: Bespoke API endpoints and middleware logic to support real-time sync with ERP, PIM, CRM, or WMS platforms.
All custom work is developed using Magento’s best practices ensuring code is modular, testable, and forward-compatible with future versions.
Well-designed customizations are not only possible with Magento, they’re often essential to realizing its full value. We help you unlock that value without technical debt.
Magento Integrations
Connecting Magento Seamlessly with Your Business Ecosystem
Modern eCommerce operations depend on smooth, reliable integration between platforms. Magento’s flexibility allows us to connect your store with the rest of your business ecosystem—ensuring consistency, automation, and better decision-making.
Our Integration Services:
- Third-Party System Integrations: We integrate Magento with ERP, CRM, PIM, WMS, accounting, and marketing automation platforms, ranging from straightforward API-based connections to complex multi-system orchestration with asynchronous messaging or middleware solutions.
- Custom API Development: When standard connectors are not enough, we design and implement bespoke APIs tailored to your specific workflows, data structures, and business rules. These extend Magento’s native capabilities without compromising performance or maintainability.
Our integration portfolio includes successful projects for brands like Eastwood and Southco, where complex, large-scale integrations were critical to operational success. We ensure that Magento becomes an efficient, fully integrated part of your digital infrastructure.
Quality Assurance and Magento Performance Optimization
Ensuring Stability, Speed, and a Seamless User Experience
Reliability and performance are critical for the success of any eCommerce operation. Poor load times, errors, or unstable behavior can directly impact conversion rates, customer satisfaction, and brand reputation. Our approach focuses on rigorous quality assurance and continuous performance improvement across the entire Magento stack.
Quality Assurance:
At Eltrino, we specialize in Magento-focused quality assurance, combining manual and automated testing methodologies tailored specifically for Magento’s architecture.
- Certified Magento QA and Development Experts: Our QA engineers have passed Adobe Certified Expert-Adobe Commerce Business Practitioner exam. And together with extensive hands-on experience in UI/UX standards we ensure that both frontend usability and backend workflows are thoroughly validated and optimized.
- Manual Testing: Detailed exploratory, functional, and regression testing to identify UI/UX issues, business logic errors, and integration gaps.
- Automated Testing: Implementation of automated functional, API, and performance tests to maintain quality over time, speed up release cycles, and reduce human error.
Several Eltrino team members contributed to Magento core development in its early stages, giving us insider-level knowledge of Magento’s bottlenecks, architectural pitfalls, and edge cases.
Your web store will be tested by Andrey Vergeles AKA Vixit, an Eltrino QA specialist who challenges himself by conquering Eight-thousanders like Manaslu (8,156 m) and several other peaks. At Eltrino, he brings the same mindset to your Magento store—pushing it to its limits to find weaknesses before your customers ever experience them. Such people don't skip weaknesses. 😉
Performance Optimization:
Performance review should be made on a regular base to monitor all bottlenecks that can slow down your eCommerce system. It can be a part of Magento Support Service. Our Magento experts will check your production environment and give recommendations how to optimize your system. When Performance review is required
- Server Configuration Review: When a user clicks on your site, it sends a request to your engine to start up. So how long this user has to wait for the response depends on server’s performance. If it is poor, it will take longer to react. And it doesn’t matter how quick is your site, the slow server gives a slow start. So if your site is slow it’s very likely that the reason is incorrect server configuration.
- Database Configuration Review: Incorrectly structured data also can slow down your web store. When you ping the server it starts searching for required information but in a messy database, it wastes too much time for crawling when the correctly configured database will show the shortest way for required information.
- Magento Configuration Review: Another common issue that impairs eCommerce store performance - incorrect Magento configuration. It seems that it’s so easy to setup Magento store. And at first, you will not notice any issues but over time configuration mistakes can significantly slow down your web store.
- Bottlenecks Profiling: We’ll review your store and find all bottlenecks on Magento load time. Even if it was heavily customized after code reviewing it will be clear what areas have to be fixed for fast and flawless e-shop work.
- Load Testing: Stress or load testing in Magento can be implemented with numerous tools to identify the maximum operating store’s capacity, all bottlenecks that might interfere high store performance.
Common Performance Improvements:
Frontend Asset Optimization: Reducing JavaScript payloads, implementing lazy loading, critical CSS strategies, and image optimization for faster rendering, especially on mobile.
Server and PHP Optimization: Fine-tuning server environments (Nginx, Apache) and PHP-FPM settings for better request handling and resource management.
Caching Strategies: Implementing and configuring Redis, Varnish, and Full Page Cache to accelerate page loads and reduce server load.
CDN Integration: Setting up Content Delivery Networks (e.g., Cloudflare, Fastly) to serve static assets quickly across global regions.
Database Optimization: Indexing, query refactoring, and connection pooling to improve database response times and stability.
Magento Index Management: Proper configuration and automation of Magento indexers to balance performance and backend data consistency.
An optimized Magento store not only enhances customer experience but also improves SEO rankings and conversion rates contributing directly to business growth.
Magento Ongoing Support & Maintenance
Supporting Growth, Innovation, and Operational Stability
Launching a Magento store is just the beginning. To remain competitive and meet evolving customer expectations, ongoing support must cover more than maintenance it must also enable continuous improvement.
At Eltrino, we provide Magento support services that keep your store secure, high-performing, and ready for the next stage of your growth.
Our Ongoing Support Includes:
- Bug Fixes and Stability Management: We monitor for and quickly resolve technical issues to maintain a seamless shopping experience and ensure system reliability.
- Performance Monitoring and Optimization: We conduct audits of server load, database performance, frontend rendering, and caching strategies to ensure optimal site speed and scalability as your business expands.
- Platform Updates and Compatibility Maintenance: We manage updates to the Magento core, extensions, and integrations, ensuring stability and minimizing disruption as the platform evolves.
- New Feature Implementation and Continuous Improvement: Support is not only about keeping systems running, it’s about advancing them. We help companies that are actively evolving their customer experiences and business processes by implementing new features, modules, and UX improvements within Magento. Whether it’s a new payment method, enhanced checkout flow, loyalty programs, B2B functionality, or custom frontend experiences, we ensure these additions are seamlessly integrated and fully tested.
Our Magento specialists extend your technical capacity without the overhead of managing an in-house team, providing the right level of support as your business needs change.
Magento Extensions Development
Expanding Magento’s Capabilities to Match Your Business Vision
Magento’s modular architecture allows businesses to extend and customize functionality without compromising the platform’s stability or scalability. At Eltrino, we specialize in developing high-quality, upgrade-safe extensions that solve unique business challenges and enhance operational efficiency.
Our Extension Development Services Include:
- Custom Extension Development: When the functionality you need isn’t available on the market, we design, develop, and maintain custom Magento modules tailored precisely to your business workflows, frontend experiences, or integration requirements. All our extensions are built to Magento coding standards, ensuring reliability and compatibility across future upgrades.
- Magento Marketplace Solutions: We offer a range of ready-to-use, professionally supported extensions available both through our own extension store and the official Adobe Marketplace. Each extension is backed by detailed documentation, regular updates, and responsive support, ensuring a smooth implementation and long-term value.
Magento Consulting and Architectural Advisory
Aligning Technology, Business Strategy, and Long-Term Growth
At Eltrino, our value goes beyond technical execution. We provide Magento consulting and architectural advisory services to help businesses make smarter decisions at every stage of their eCommerce evolution.
- Business and Technical Consulting: We offer actionable, experience-driven advice on platform configuration, extension selection, infrastructure optimization, and troubleshooting. Whether you're planning new feature development, considering headless commerce, or addressing operational bottlenecks, our team provides clear, pragmatic recommendations aligned with your business goals.
- Magento Architecture Planning and Optimization: Early architectural decisions have a lasting impact. Magento architectural advisory is one of the most strategically valuable stages in any project. It’s a common fallacy that Magento store development is fourth, time, and cost-intensive. This happens in cases when Magento advisory is neglected and the client or agency gives tasks directly to a development team without the results of an architecture analysis.
Magento is flexible and this quality creates multiple decision points with each decision possibly impacting multiple modules or functionality and performance. Developers break down any project into task aspects, where a Magento architect sees it as a complex and knows how to optimize store architecture and development workflow. We know that you can find your own way, but you can waste a lot of time, so sometimes it’s better to ask advisor what road to choose at the beginning of your project.
Just make sure that your team's decisions for development will get you to the right end result and follow the best Magento practices. If you don’t know what's the best way to solve your issues we’ll consult your team and help you to save a plenty of time, money and nerves in the long run.
Partner with Magento Experts you can Rely on
Your eCommerce success depends on having the right technology and the right team behind it. At Eltrino, we combine deep Magento expertise with a practical, business-focused approach to help you build, scale, and optimize your online store with confidence.
Our Magento services in action
Engels
Engels Group - a 70-year-old Dutch family business with a €40M annual turnover, specializes in sustainable logistic solutions. As they prepared to expand into the UK market, they needed a modern, high-performing eCommerce platform to support their B2B and B2C growth. We developed a cohesive design system, a brand-new frontend with a Hyva theme, and enhanced functionality.
Eva.ua
Eva.ua is the leading Ukrainian drogerie retail chain, with 1,100 offline stores, over 130,000 SKUs available online, and an impressive influx of 40,000 orders during Black Friday in 2024. Eva.ua began its eCommerce journey using a monolithic Magento system and later transitioned to a Headless PWA solution, incorporating rich custom features, marketplace capabilities, and omnichannel functionality. It’s a great example of when a business truly needs to go headless and how it can utilize its full capacity.
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